THE BAKING PORTAL is committed in safeguarding your privacy online. We will treat your personal data as confidential and will accord due level of care in accordance with our Privacy Policy statement, and consistent with the Personal Data Protection Act 2014.

Personal Data Collection

THE BAKING PORTAL may collect your personal information when you:

Sign up for our baking classes
Purchase our products either in-store or online
Sign up for our membership programme
Subscribe to our e-newsletters
Contact us with a product or service enquiry
Participate in our contests, surveys, lucky draws and/or other promotional activities
Visit our website

Types of personal data collected

The information THE BAKING PORTAL collects depends on the type of products and services you purchase and use.

Below are some examples:

Personal Particulars – including NRIC, FIN or passport number, address, telephone number, e-mail address and date of birth.
Your account information 
Information on your purchase and use of our services

Use of personal data

THE BAKING PORTAL may use your information for the following:

Process your online orders
Respond to enquiries and requests from you or people you have authorised
Inform you about product products and services updates
Conduct market research and customer satisfaction surveys
Membership matters where applicable, such as change in benefits and latest promotions
Provide updates, offers, invitations to events and deliver advertising messages via SMS / MMS, voice, Email or your mailing address with your prior consent or if otherwise permitted under local laws and regulations

Transfer of personal data

We do not sell, trade or otherwise transfer your personal information to other parties. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

THE BAKING PORTAL may share your information with:

Business partners and vendors we work with to deliver product and services you purchase and use
Industry regulators and other government organisations, as required by local laws and regulations
Financial institutions for purposes such as facilitating credit card payments
Research institutions for market analysis purposes

Protection of personal data

THE BAKING PORTAL has implemented stringent measures to secure and protect your information. These include:

Safeguards to prevent security breaches in our network and database systems
Limits on access to information in our systems and the systems of our business partners and vendors
Strict verification processes to prevent unauthorised access to information

THE BAKING PORTAL respects your contact preferences

THE BAKING PORTAL is committed to comply with the Do Not Call (DNC) provisions. We have always been mindful of engaging our customers in a more targeted and relevant way.

We may send marketing messages to your Singapore telephone number if:

You have given us consent, OR
You have not registered with the national DNC Registry, OR
The sending of such messages is permissible under applicable laws and regulations.
Our marketing messages aim to update you about our exclusive offers, rewards programme and special deals from our preferred partners and advertisers. Kindly note that if you withdraw your consent to any or all use of your Personal Data, depending on the nature of your request, we may not be able to continue to provide its products and/or services to you.

Have a question?

By using our site, you consent to our privacy policy.

Should you have any feedback or enquiries relating to your personal data or how THE BAKING PORTAL may communicate with you, or if you wish to stop receiving promotional/marketing messages, please contact us at the following email address:

For more information about PDPA generally, please visit the Personal Data Protection Commission’s website at